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Top 4 Legal Tips for the Independent PR Practitioner
Business name? Check. Website? Check. LLC set up? Trademark? Hmmm. Understanding the legal responsibilities and ramifications of having your own PR business should be a priority for every independent...
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Prepare Thy Self: 5 Ways to Make Yourself a Better Media Trainer
Peter Piazza of Live Wire Media Relations, photo credit: Jay Morris By Nicole Duarte To help your clients prepare for anything, you must first prepare yourself. In an April 9 reprise of a popular...
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Press Release Writing: 12 Tips To Attract the Attention of Journalists
Writing a press release may seem like a chore, but it’s really a great tool to use to share information about your organization, association or company. But it’s important to be succinct and clear –...
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6 Tips for Working with Today’s News Media
By Angel White Washington Post Media Blogger Erik Wemple and IPRA Membership Committee Member Robert Deigh of RDC Communications. Photo credit: Sabrina McGowan Washington, D.C. is considered the news...
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4 Twitter Tips for Businesses and Organizations
By Sabrina McGowan The explosion, variety and evolving nature of social media has created both PR opportunities and challenges for businesses and organizations. In an October 1 Independent Public...
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Top 5 Tips for Pitching Multimedia Newsrooms
Jennifer Nycz-Conner of the Washington Business Journal and WTOP Why didn’t they respond to my pitch? Why doesn’t this reporter care about my client? Sending out generic pitches to reporters is not...
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